

The Discreet Destination for
Passionate Hoteliers and Restaurateurs
VISION
Transform How You Check-In
PREMIUM HOSPITALITY CONSULTANCY THAT SPECIALISES EXCLUSIVELY IN DELIVERING MULTIDISCIPLINARY GUEST EXPERIENCE EVALUATIONS
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Tailored to the distinct needs of hospitality we offer a comprehensive yet simplified solution for hoteliers and restaurateurs seeking independent insights into the quality of their services and guest experience.
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ABOUT US
Meaningful Data
AT 11VR10 (‘ELEVEN OVER TEN’) WE PROVIDE GUEST EXPERIENCE EVALUATIONS FOR LUXURY AND BOUTIQUE HOSPITALITY ESTABLISHMENTS ACROSS THE UK
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We serve luxury and boutique hotels, resorts and fine dining establishments with guest experience evaluations. Our curated, diverse and in-person team conduct thorough and anonymous visits and deliver insight rich reports considerate of size, location and style. And with our proprietary framework of over 1,000 assessment touch points for hotels and 750 for restaurants, our evaluations go far beyond checklists. They deliver balanced intelligence that blends data-driven compliance with the emotional nuance of the real guest experience. Presented in reports that are clear, easy to read and thoughtfully structured for clarity.
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By design, we provide a simplified and intentional service. Our sole focus is on capturing authentic guest experiences and delivering comprehensive evaluation reports that surpass the industry standard, are easy to schedule and effortless to interpret. Reports designed to complement internal efforts, support external data agencies or to simply empower teams to manage results in a way that aligns with their leadership style and operational priorities.
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Our approach is discreet, confidential and grounded in a quality-over-quantity philosophy. A refined service ideal for hospitality teams who value autonomy, flexibility and a partner who understands their brand standards, guest expectations and way of working.
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OUR PROMISES


Reports combine quantitative scoring with rich qualitative narrative, delivering a multidisciplinary view of performance that goes beyond checklists to reveal meaningful opportunities for clarity, refinement and distinction.
MULTIDISCIPLINARY INSIGHT


From enquiry to delivery, our process is simple, secure and designed to minimise administrative burden.
Easy online bookings, concise questionnaires defining priorities, personalised briefs and flexible booking to suit seasonal or ongoing needs.
SEAMLESS EXPERIENCE


Every engagement is overseen by a dedicated concierge linked as your single point of contact from briefing to delivery.
This human-led service ensures your experience is personalised, efficient and immediately valuable to your leadership and team.
PERSONALISED SUPPORT
PARTNERSHIPS


From intimate boutique properties to large-scale luxury hotels and resorts.
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Available to restaurants, fine dining venues and private dining experiences.
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RESTAURANTS


Our Wellness, Activity
& Event evaluations are launching soon.
Register your interest to
stay informed and receive priority access.
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EXPERIENCES
THE EXPERIENCE
Seamless Process From Start To Finish
Our services are available on an enquiry basis or through membership. Discover more and connect with us interest today to get started.​​​​​
Already a member? Login to the Members' Area to book your next evaluation or contact your dedicated concierge for personalised assistance.
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11VR10® is a multidisciplinary premium hospitality consultancy based in UK. Delivering elegant and comprehensive guest experience evaluation reports for ambitious hospitality leaders.
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© 2025, 11VR10. ALL RIGHTS RESERVED.
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